InsurTech Trends: What MGAs & Wholesalers Need to Know

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InsurTech trends for MGAs & Wholesalers: A new chapter

InsurTech Trends: What MGAs & Wholesalers Need to Know

Blog

InsurTech trends for MGAs & Wholesalers: A new chapter

10 MIN READ / Sep 24, 2024
"According to a survey by PwC - By 2024, over 80% of Managing General Agents will be leveraging insurance software and Insurtech solutions to manage policies, underwrite, and process claims."

Imagine there is an MGA that specializes in cyber insurance. They have always relied on manual data entry and detailed analysis for their underwriting process. The process consumes a lot of their time, which impacts their productivity. However, they realized that it is a time-consuming and labor-intensive process, which can’t be overlooked. 

Following this traditional process increases the chances for errors in large data analysis for speedy results, decreases the chances of real-time information gathering, and greatly increases the probability of inaccurate risk assessment to define the next action steps. 

So, in this case, what should they ideally do? Adopting an AI-driven underwriting platform should be the ideal course of action. It can help quickly analyze vast data, assess real-time information, improve accuracy, and enhance customer experience without errors. 

When we talk about trends, they are not driven by a single factor. Multiple factors, like consumer preferences and demands, technological advancements, and regulatory and compliance changes, play a huge role. If an MGA or a wholesaler is quick to identify and tap on InsureTech trends that are beneficial for their business, they can gain a competitive advantage and take their business to new heights. 

Let’s address the big question that pops up in everyone’s mind in the first place:

From customer experience to business processes, insurance technology trends have transformed the insurance industry's function. With increased digitalization, businesses have quickly accepted that the trends will drive the industry toward a profitable future.

With the evolved landscape, it is believed that a huge chunk of the industry is keeping up with technological advancements. With each passing day, MGAs and wholesalers want to incorporate emerging technologies to help them upend the market. The bigger aim is to offer insurance services that satisfy customers' coverage needs while increasing productivity and effectiveness within the firm. Definitely, you might be hunting for the same! If yes, then this blog can be your guide.

6 Major Benefits MGAs Can reap from insurance software & insurtech trends

Reduction in manual work
Garnering valuable insights
Enhanced customer experience
Risk management
Guarantees regulatory compliance
Cultivates innovation with fast prototyping

Now that you understand the importance and need for insurance software and Insurtech trends, let’s unveil the next wave.

Looking at the insurance market landscape, we can see a transformative shift for MGAs because of the driving agents, i.e., innovations and emerging technologies. AI, machine learning, IoT, and other trending technology integrations are rapidly evolving the insurance industry’s traditional practices. With the help of AI-driven automation, accurate risk assessment, insightful decision-making, and complexities can be navigated easily for MGAs and wholesalers.

Now, let’s take a glimpse at the latest InsurTech trends that MGAs and wholesalers should monitor.

1. Customer comes first

We all know that customers drive an industry to a huge extent. MAGs recognize how customer expectations have changed. The need for a secure process has increased with rising competition, technological advancements, cyber threats, and younger customers. 
Insurance veterans have become more open to driving change in their internal functions with the help of new technologies, like Artificial Intelligence. AI can help draw industry insights, analyze future trends, and take necessary actions at the right time. It can also easily gather customer information, organize and analyze it timely and effectively, and ensure the process is error-free.  

2. Trusting AI-powered chatbots

AI-powered chatbots are transforming how customers interact, policy queries are handled, claims are processed, and 24/7 support is provided. The automated virtual assistance provides prompt, personalized solutions, reducing wait times and enhancing customers' experiences and retention. 
Streamlining the claims process, policy issuance, and premium reminders increases productivity by freeing human staff time. Not only that, chatbots collect and verify data digitally, scanning them for fraud by identifying suspicious patterns, if any. Digital processing of the data provides tailored solutions with enhanced customer experience while cutting costs.

A study shows that around 44% of customers use chatbots to make insurance claims comfortable. 

3. Including other ecosystems

In 2024, one emerging trend that has transformed the insurance industry and helped with wide-scale automation is the integration of AI, machine learning, and NPL technologies. These technologies competently streamline traditional processes while enhancing customer interactions, expediting claim resolutions, and improving risk management, thus elevating efficiency and satisfaction.

The trend of IoT and blockchain integration with AI and NLP is emerging for a more tailored insurance service. This can help in more precise risk assessment and efficient fraud detection.

As the industry continues to adopt more cutting-edge ideas, insurers that integrate these technologies can offer their customers more secure, tailored, and efficient services.

4. Opting for insurance predictive analysis

Claims management is a primary concern every insurer aims to solve. So, instead of considering it as fate, what can be the solution? Well, thanks to predictive analytics, the revolutionization of the insurance agency can be easy to sail. How? Simply by fostering a culture built on pillars like data-driven decision-making, an optimized and dynamic pricing model, and an improved claims management system.
The latest technologies have made recording and analyzing a large amount of customer data easier, improving the study and delivery of customized insurance policies and customer satisfaction. Moreover, risk forecasts, personalized interactions, and real-time solutions are more effectively provided to customers.

5. Creating user-friendly customer insurance apps and portals

For instance, if you want to update your home insurance policy after purchasing new appliances, you can simply log into the app with a user-friendly interface that provides clear instructions and systematic options.  
Thanks to the thorough step-by-step process, you fill out the forms and don’t miss out on information. The update is complete within minutes, and you receive a confirmation notification. This is the power of the enhanced digital experience that motivates the industry to create a user-friendly custom insurance app and portal. Companies can retail customers by leveraging technology like AI and IoT to enhance digital experience. They can also witness improved functions because of automated workflows, easier accessibility, and integrated payment processing. Enhanced mobile applications also improve customer interactions, leading to more satisfaction.

6. Digitalization of legacy processes

Ever-evolving customer expectations and increasing competition require insurers to go digital with everything possible. But why is that so? In today’s world, everyone is tech-savvy, and those lacking need a simple interface that can be easily navigated. This will save a lot of time and allow insurers to complete all the claim-related processes with just a click.

But what benefits can AI, predictive analytics, and blockchain technology provide the insurance industry?

  • Enhanced fraud detection
  • Improved risk management by analyzing vast datasets for precise underwriting and suggesting better pricing models
  • Automated insurance processes with the help of smart contracts, increased transparency, and reduced mediators
  • Quicker claim processing and personalized insurance plans
  • Improvements as per changing market trends and needs

7. Implementation of RegTech solutions

RegTech solutions can help you navigate complex requirements more proficiently if you are an MGA or a wholesaler. Over the years, it has become a part of the “Necessity” list as an insurance agency technology. 
HOW? 
Policyholder protection and financial stability are at the core of the industry's regulations. These include licensing, product approvals, consumer protection, and financial reporting, all of which are complex and very important. Through AI and data analytics, automating compliance monitoring and streamlining regulatory reporting becomes easy while ensuring compliance costs are reduced, compliance tasks are done accurately, and operational efficiency is achieved.
Not just this, tasks like audit trials and documentation and creating customized compliance frameworks that are more accurate and timely help reduce the workload of resources and enhance trust with clients and regulatory authorities. 

8. Emergence of on-demand insurance models

Gone are the days of policies with fixed terms and coverage periods. With the increased need for personalization, the on-demand insurance model has allowed customers to get coverage according to their needs. This way, customers get a lot of flexibility with coverage duration and extent and the right to activate and deactivate coverage as they want.

Several other benefits include customizing coverage based on real-time data and customer preferences, access to cost-effective solutions, and digital access to purchasing, management, and awareness of insurance benefits. Not to forget, some models include usage-based pricing, and the streamlined claim process allows customers to file claims and receive payments quickly.

Times have changed, and the adoption of InsurTech innovations has emerged as a game-changer for MGAs. Trends like AI, IoT, and blockchain enhance and improve customer experiences and automate processes. These trends empower insurers to rely more on offering personalized services, optimized pricing, and limiting fraud to set new standards for customer satisfaction and operational growth.

Numerous trends encouraging agencies and businesses to improve client experiences and fortify their market positions are emerging as the insurance sector progresses. The synergy between insurtech trends and the expertise of MGAs is required to reshape the insurance ecosystem, driving innovation and enhancing sustenance while continuously striving for excellence. 

Let us explore the several benefits that come with integrating InsurTech into an insurance agency’s process:

1. Enhanced operational efficiency

Automation and digitalization are the major perks of incorporating InsurTech solutions to streamline processes like underwriting, claims processing, and improved customer service. This allows the administration to focus on tasks of higher value and spend less time on basic and tedious jobs.

2. Elevated customer experience

By collecting and analyzing customer data digitally, InsurTech enables individualized customer communication and hassle-free claim handling. The digital portals and mobile apps available 24/7 allow customers round-the-clock accessibility, giving them more satisfaction and ease of work.

3. Data-oriented insights

InsurTech quickly evaluates large data and analytics to assess risk precisely and offer tailored insurance services to match customer needs. It is also very efficient in fraud detection, which helps in better decision-making and risk management.

4. Reduced costs

Automated routine tasks and optimized processes are a by-product of InsurTech. They reduce operational costs, minimize physical infrastructure requirements, and encourage time and resource savings.

5. Stronger market positioning

Insurance agencies and companies can utilize InsurTech to differentiate themselves from the competition. InsurTech can help them offer innovative products, speedy services, and a flawless digital experience compared to many entities in the market.

Final thoughts!

For an MGA or a wholesaler, it is about staying competitive and meeting evolving market needs. Hence, identifying the power of InsurTech trends and utilizing them is the primary thing in today’s world. To improve business efficiency and accuracy, offer customized services, enhance fraud detection, and automate tasks, utilizing advanced technologies like AI, IoT, blockchain, and more as required. They can help move past the traditional insurance process and enter the new-age world. 

It is high time to integrate InsurTech trends and enjoy the myriad benefits they offer. Besides that, if you want to optimize insurance operations as a managing general agent or insurance wholesaler and need professional assitance, FBSPL is the place to rely. We offer a comprehensive insurance BPM and outsourced services tailored to your needs. From optimized operations to enhanced customer experiences to streamlined processes, our experienced professionals focus on increasing productivity, cost-effectiveness, and scalability. 

Are you ready to take your insurance business to another level by partnering with FBSPL? Let’s connect to customize solutions to meet your unique needs.

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